Comments on Syllabuses and materials
Information About Instructor
Strategic Management MBA
Final Exam Will be Held on January 9th, 2014 at 10 AM. (Room 304)
FINAL EXAM SAMPLE QUESTIONS!!!
ASSIGNMENT 1 RESULTS
MIDTERM EXAM RESULTS!!!
Term Project Guide
The text book is available at Akademi Kitapevi (location Gaziantep University).
The midterm is on November 21, 2013 at 10 AM.
Room Number 111
Week 1 I
ntroduction: What is Marketing and Chapter 1
Marketing Channels: Delivering Customer
Retailing and Wholesaling
Forming groups and selecting project topics (due)
Communicating Customer Value: İntegrated
Marketing Communications Strategy
Advertising and Public Relations
Midterm Sample Questions
Personal Selling and Sales Promotion
Submit the draft of the term project
Direct and Online Marketing
Creating Competitive Advantage
The Global Marketplace
Sustainable Marketing: Social
Responsibility and Ethics
What have you learnt from this course? Please write one paragraph and e-mail no later than January 5th, 2014.
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